Founded in 1960, Redken is a company built from the inspiration of a dynamic, entrepreneureal American actress, Paula Kent, and her hairdresser Jheri Redding (thus "Redken"). With the revolutionary concept of protein recoditioning and beauty powered by science, Redken is committed to formulating scientifically superior products for the global salon community.
Learn more at www.redken.com
Pureology began with a simple idea: To create the very best care for colour-treated hair. Since then, the brand has become #1 in colour care in the US and has inspired a devoed following with its promise of Longer Lasting Haircolour. Guaranteed. Created specifically for professional colourists and their clients, Pureology is unlike any other-- ZeroSulfate formulas with exclusive AnitFadeComplex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use. With Pureology, clients no longer have to choose between the results they want and the colour they deserve. Pureology is also committed to sustainability and supports Global Green USA.
Learn more at www.lorealusa.com or www.pureology.com
GK Hair (Global Keratin) is more than just a name. It's a brand with a promise that your hair needs will be fulfilled. GK Hair began with a vision and our values--from the start they have been a leader in the "science of hair." The concept is simple- develop and deliver new and creative ideas to the global marketplace. GK Hair is the first and only company to harness the beauty benefits of Juvexin. Derived from sheep's wool through an environmentally-friendly process, Juvexin is delivered to the hair in its natural state. The GK Hair Taming System with Juvexin restores hair by repairing and providing long-term conditioning, thereby creating manageable, frizz-free, beautiful hair for those who want it.
Learn more at www.gkhair.com
The magic of Wet Brush is in the specially formulated IntelliFlex bristles. IntelliFlex bristles are thin, strong, and very flexible. They have intelligent flexibilty--flexible on one stroke and firm on the next one. The adaptive flexibility of IntelliFlex eliminates all tugging, tearing, pulling, and ripping. No split ends, no hair loss. It provides healthy brushing and detanling, creating the perfect transition from wash to style!
Learn more at www.thewetbrush.com
An exciting change for Redken, as they have recently re-introduced their products in a more modern and creative packaging with a few new and exciting products!
Olaplex is a single active ingredient invented by Dr. Eric Pressly, PHD in materials, and Dr. Craig Hawker, PHD in Chemistry. Olaplex is a bond multiplier that can dramtically eliminates breakage from chemical services.
“Olaplex is going to make your hair stronger, healthier, and your color will last longer."
To learn more, ask your stylist!
Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex® was born.
Their keratin smoothing treatment, Advanced Glycolic Smoothing System, launched in 2013, allows our company to offer customized smoothing solutions that meet the needs of every client and hair type, including an option for same-day smoothing and styling.